The Zimbabwe Tourism Authority (ZTA) on Friday held a day long training session with Sanganai/Hlanganani 2019 exhibitors to impart knowledge on exhibiting, marketing and trading at travel/tourism shows. The training was held in Bulawayo at the Zimbabwe International Trade Fair Grounds.
Speaking on the training exercise, the ZTA Chief Operating Officer, Givemore Chidzidzi said the training sessions are aimed at equipping exhibitors to achieve the best returns possible at the renowned tourism Expo.
“These training sessions seek to equip and prepare our exhibitors with relevant exhibition marketing skills. The delegates were taken through pre, during and post exhibition strategies. We would like to urge tourism players to take advantage of such initiatives, be it they are experienced exhibitors, or it is their first time in this exciting world of exhibitions. We want our exhibitors to benefit from these marketing platforms, such as Sanganai/Hlanganani – World Tourism Expo.”
The Authority also announced that a similar training session will be held in Harare on 27 August at a venue to be advised. The exercise is targeted at assisting exhibitors to maximize and achieve great returns from participating at trade and travel fairs.
Research has proven that trained and experienced exhibitors have managed to make the most out of their interface with buyers during and after the event. This positive outcome increases the return on trade and travel show investments. The Sanganai exhibitor training will focus on several areas which include but not limited to exhibiting goals and products, manning an exhibition booth and housekeeping details.
To date Sanganai/ Hlanganani has over 250 registered local and international exhibitors with more expected to come on board. Exhibitor registration will close on Thursday 29 August.