How African mass markets shape the social fabric and day-to-day life
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How African mass markets shape the social fabric and day-to-day life
Writes Charles Dhewa In addition to being seedbeds for individual entrepreneurial ambitions among women and youth, African mass/territorial markets have become good at shaping the social fabric and day-to-day life in ways trusted by the majority of citizens. They may not have advertising budgets and other resources that are in the hands of corporations, but…