UNWTO Partners with Niantic to Develop Innovative Tourism Experiences through Real-World Games
The World Tourism Organisation (UNWTO) has partnered with one of its newest Affiliate Members, real-world games developer Niantic, to enhance global tourism through the use of mobile augmented reality game experiences. UNWTO will collaborate with Niantic, creators of Pokémon GO and Ingress Prime, to curate unique campaigns around the world that will build awareness for…