Business Development Tourism Travel

Air Zimbabwe, Airports Company partner Sanganai Hlanganani World Tourism Expo

Tawanda Gusha (R) CEO, Airports Company of Zimbabwe

The Sanganai/Hlanganani World Tourism Expo brand continues to attract quality and credible sponsors as evidenced by the coming on board of Air Zimbabwe and the Airports Company of Zimbabwe (ACZ) for the upcoming expo that will take place next month from 13 – 15 October.

The 15th edition of Sanganai/Hlanganani World Tourism Expo will be held in the City of Kings, Bulawayo, and is expected to ride on the successes gained by the previous editions. The event provides excellent opportunities for brand exposition to both exhibiting, partnering, and sponsoring companies.

Speaking on the partnering with the Expo, ACZ Chief Executive, Mr. Tawanda Gusha said, “The Airports Company of Zimbabwe (Private) Limited will be partnering with the Zimbabwe Tourism Authority (ZTA) at this year’s edition of Sanganai/Hlanganani World Tourism Expo. Aviation and tourism are intertwined and interdependent; the growth in national tourism translates directly to the growth of passenger and aircraft movements across the airports making this a win-win partnership.
“The tourism and travel industries were the most hit by the COVID-19 global pandemic. Sanganai/Hlanganani World Tourism Expo provides a unique opportunity for business recovery and this year the event is attracting buyers from across the globe making it the perfect platform for this strategic partnership”, he added.

The ACZ operates a network of eight airports that are strategically located around the country, providing the direct and fastest access to the country’s tourist resorts and trade areas. The three major airports with scheduled services are Robert Gabriel Mugabe International Airport, the main gateway into Zimbabwe and the capital city, Harare (currently being upgraded), and Victoria Falls International Airport, which provides access to the Majestic Victoria Falls, one of the seven natural wonders of the world, Joshua Mqabuko Nkomo International Airport, which provides access to Zimbabwe’s second-largest city and the country’s Industrial hub.

The ACZ operates other five smaller airports which are mainly served by charter operators except for Kariba which now has a scheduled service. These are Kariba International Airport, Charles Prince International Airport, Hwange National Park Airport, Masvingo International Airport, and Buffalo Range International Airport.

Plans are underway to establish three (3) more airports in Gweru, Beitbridge, and Mutare respectively.

“Air Zimbabwe is pleased to partner with the Zimbabwe Tourism Authority as the official Airline Partner for Sanganai/Hlanganani World Tourism Expo from 13 – 15 October 2022. This expo, the first after prolonged suspension due to the Covid-19 pandemic, is a business opportunity for all travel and tourism players, Air Zimbabwe included”, said Air Zimbabwe Acting Chief Executive Mr. Tafadzwa Zaza announcing his company’s partnership.

Air Zimbabwe has put additional capacity to twice daily flights for the convenience of local and foreign inbound visitors. The partnership includes among other things, domestic flights for winners of a familiarization trip to Zimbabwe at the Dubai 2020 Expo held in Dubai, United Arab Emirates, from October 2021 to March 2022. The partnership will also include co-branding on advertising and other exciting activities inflight and prizes on a public day.

In welcoming the partnerships, ZTA Chief Executive Ms. Winnie Muchanyuka said, “I would like to commend Airports Company of Zimbabwe and Air Zimbabwe for coming on board with their various sponsorship packages for Sanganai/Hlanganani World Tourism Expo. It gives us the much-needed boost and confidence as we resume the expo in its physical form following a protracted break due to the ruthless COVID-19 pandemic. I would like to sincerely thank them for considering Sanganai/Hlanganani worthy partnering and sponsoring especially in this environment where there is fierce competition for resources. Let me at this juncture call upon corporates and individuals to follow suit. So once again thank you to ACZ and Air Zim,” she said.

Partners and prospective partners can enjoy a wide range of benefits which include placing your business in the spotlight, increased brand awareness and media exposure, getting in front of your target market, lead generation and new contacts, new clients, new customers, new business, giving attendees a “taste” of your business, marketing your business inexpensively, reconnecting with customers and engaging with a specialized audience, partners enjoy the best return on investment and creation of business partnerships and contacts among a lot of others.

About Sanganai/Hlanganani World Tourism Expo: This is the premier annual tourism showcase and the country’s biggest tourism fair organized by the Zimbabwe Tourism Authority. It showcases the widest variety of Africa’s best tourism products and attracts international visitors and media from across the world. The past fourteen editions of Sanganai/ Hlanganani World Tourism Expo were a resounding success and attracted the leading African destinations and major world tourism markets such as South Africa, Botswana, Malaysia, China, Zambia, Malawi, Kenya, Mozambique, Namibia, UK, USA, China, India, Italy, and many others.

About the author

Byron Adonis Mutingwende