There is a jaw dropping surprise for motorists driving or pedestrians walking along one of Harare’s busiest streets, Samora Machel. A wildly innovative billboard of a car that seems to have driven off the Parkade and is clinging onto the building.
This is Zimnat’s latest billboard creation, with a message that reads “#InsuranceMatters”, prompting one to immediately realise that the unthinkable can happen to them or their loved ones. The creation also pushes one to realise the importance of insurance should anything happen to them or their loved ones. The creation has already become the talk of town in less that 48hours of launch. It is a must see.
The message is direct and in line with the trendy communication language of hashtags.
The thought-provoking billboard comes after a consecutive two years of delivering iconic award-winning billboards. Zimnat has become a disruptive thinking and innovation creation hub. “As part of our drive to always remain relevant and to communicate in an innovative manner, we have delivered this execution that reminds us that anything can happen at any time to our valued assets or life. As a result, it’s very important to cushion oneself and have peace of mind by getting insurance from reputable organisations like Zimnat” said Tatenda Marongwe Zimnat group marketing executive.
The billboard depicts a vehicle that seems to have crashed through the Parkade barricades and is almost falling off the building.
“One thing that will completely differentiate us from the rest of the competition is innovation, and this execution as well as the ones we have consistently delivered in the past years are innovation defined” said Stanley Mazorodze Zimnat General Insurance Chief Executive Officer.
Zimnat provides wealth creation, income protection and risk management solutions through its four business units, General Insurance, Life Assurance, Asset Management and Microfinance.
The company offers businesses of all sizes from large corporates to SMEs and individuals a variety of products to give them peace of mind. These include motor insurance, home insurance, life assurance, inflation adjusted funeral cover, health and accident insurance, pension schemes, unit trusts and private wealth management.
Zimnat is associated with Sanlam, one of the largest financial services groups in South Africa and the biggest non-banking financial services group in Africa.
“Our purpose is to make life better for all our stakeholders. As such, all our advertising endeavours to create awareness of the ways in which we can make life better for our clients, in a unique manner that our customers can relate to in an exciting way” added Marongwe.