Arts and culture

King 98 drops I Bet video showcasing Kariba tourism tapestry

Zimbabwe's international rapper King 98 cover
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Zimbabwean international rapper — King 98 — taps into Kariba’s tourism tapestry in a brand spanking new video simply titled I Bet, a song against domestic violence.

The Kachiri singer who is still riding high with his collaboration with Tanzanian Diamond Platinumz, shot the video on location in the resort town of Kariba and earned himself a huge endorsement deal from Zimbabwe Tourism Authority who have since signed up for ‘I Bet Challenge’.

I Bet video which is due out November 20, 2020 is expected to reach viral levels with the launch of the challenge in conjunction with the ZTA where winners get an all expensive paid trip to Kariba.

“Being an international artist, hugely celebrated in Africa and around the globe took it upon himself to market the various tourism facets of his native home, Zimbabwe. “Footing all the costs, the Kachiri hitmaker intertwines with the Vision of the Ministry of Tourism which is to produce over 5 billion USD dollars by 2025.

“For this related cause, King98 shot the I Bet video in Kariba in the bid to showcase the beauty of Zimbabwe and the manifold tourists’ sites Zimbabwe has. In light of this, the Zimbabwean Tourism Authority (ZTA) has endorsed the video by King98 and soon enough, King98 and the (ZTA) will collaborate to run the “I Bet challenge” in which winners will have a trip to Kariba,” his publicist said.

About the video, there is a deep antagonistic fight between the masculine perception and the feminine view, particularly, where the 22-year-old rapper depicts a rare breed of men that can go all in for a woman without receiving the same “effort” in return.

The question that many ask is how many men can “Bet” their fortune for the sake of love!

As an unrivaled artist with medieval poetry, King98 challenges men to give their all even when it costs them as opposed to the traditional way of thought!

By so doing, King98 uses his genius to addresses the issues of domestic violence in which he portrays that men ought to prove their love rather than engage in domestic violence.

I Bet is laden with a sense of heroic poetry depicting King98 as a medieval entertainer bargaining for the definition and true essence of Love.

King 98 combines two elements his poetic nature and mastery of both lyrics and ingenuity.

In his melody, King98 synthesized afro pop and rap sound reach deep for a soulful expression of love in a troubled masculine heart. The masculine heart finding no cure or rescue keeps on fighting for its self-proclaimed righteous cause in the bid to claim the feminine heart.

The composition of it all surely exhorts the adage that “Its music from the heart that hits you right between the ears.”

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