Supermodel Competition and Its Impact on Zimbabwe’s Creative Economy


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Staff Reporter
Zimbabwe’s fashion industry is set to receive a significant boost with the launch of SUPERMODEL, a groundbreaking competition and brand dedicated to discovering the next generation of modeling talent.
The competition, with a focus on refining beauty, talent, and character to an international standard, aims to offer its winners global exposure and coveted model contracts, propelling them into the prestigious realm of international brands and agencies.
The inaugural phase of the competition is scheduled to commence with a nationwide search in the City of Kings (Bulawayo) on the 6th of July, 2024, followed by a series of live challenges, catwalks, face challenges, and auditions spanning various cities and towns in Zimbabwe over the coming months, culminating in the finals on the 1st of March, 2025.
Empowering Zimbabwe’s creative economy, the Supermodel competition is not just about showcasing modeling talent; it aims to shine a light on the multifaceted individuals contributing to Zimbabwe’s creative economy. This includes filmmakers, fashion designers, makeup artists, photographers, and more.
The competition fervently supports the Wear Zimbabwe campaign, promoting the use of local designs and fortifying the Zimbabwean fashion design industry. This initiative is a significant step towards not only celebrating beauty and talent but also leaving a lasting positive impact on the lives of the finalists. Paidemoyo Chideya, a representative of SUPERMODEL, expressed the initiative’s commitment to providing business training and support, ensuring that the finalists have the opportunity to succeed in the business of fashion, as part of their corporate social responsibility.
Paidemoyo Chideya, a representative of SUPERMODEL, emphasised the initiative’s commitment to nurturing and identifying talent in the creative industries.
“We need a village to raise this child. We firmly believe this initiative will bring out the bright sparks of our nation as we nurture and identify talent in the creative industries,” said Chideya.
The launch of SUPERMODEL marks the beginning of a movement that aims to firmly establish Zimbabwe on the global map of fashion and creativity. With an unwavering commitment to discovering and nurturing talent, Zimbabwe is setting the stage for a remarkable journey of discovery and empowerment, serving as the blueprint for the future of fashion in Africa.
For further information and updates, individuals are encouraged to visit @supermodelzim on social media or follow the team members on Instagram at @ms_demoyo, @tanya_thetherapist, and @karincoric.