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ZEE in association with DStv announces the launch of ZEE ALEM


An exciting new channel in Amharic language for Ethiopia

Zee Entertainment Enterprises Limited – one of India’s leading television, media and entertainment companies has announced the launch of an exciting new television channel, Zee Alem in Amharic language for the Ethiopian market. Available exclusively to DStv subscribers from 22 June 2020, viewers can access Zee Alem channel number 145 on the Premium, Compact +, Compact and Family packages. This is the first of its kind Bollywood novelas channel to be launched in Ethiopia.

Zee has been present on the DStv platform for over 2 decades with its original Hindi language channel Zee tv. Over the last 5-years Zee has launched various channels in Africa including its flagship channel Zee World in English, both channels are exclusive to DStv in Africa. Zee World was the first of its kind and has been customised to suit mainstream viewers on the continent. The success of Zee World has increased the demand for Zee shows and made it one of Africa’s best loved family entertainment channels.

“Zee as a brand has seen a phenomenal growth in our audiences with our innovative channels. Keeping our audiences in mind we are very happy to announce the launch of yet another addition to our world of entertainment with Zee Alem on DStv. Embarking on this journey, ZEE’s aim is to continue to provide extraordinary entertainment content across genres, languages, and geographies; delighting consumers across screens, platforms and devices”, says Harish Goyal CEO Zee Africa and Asia Pacific.

ZEE Alem’s content is for everyone, a sentiment echoed by Zee TV Africa’s & Indian Ocean Islands Head of Business Ratna Siriah: “ We have consistently brought exceptional Indian content that resonates with our African audiences through in depth research. ZEE Alem has been specifically developed for our Amharic family audiences and it will be a compelling addition to the DStv family.”

“In a continuous effort to bring exciting and vibrant stories that delight our customers we are excited to announce this partnership and more entertaining times in Ethiopia as we showcase more and more content in the Amharic language, making sure that we appeal and resonate more with our viewers”, says Yolisa Phahle CEO Multichoice Group Africa.

With a strong worldwide presence, spanning over 46 channels in India and 40 international channels across 173 countries and entertaining more than 1,3 billion viewers globally. ZEE first ventured into Africa 24 years ago as the brand’s first international territory. Its widely acclaimed flagship channel ZEE TV has been present in Africa since 1996 on DStv.

Zee Alem promises dramatic and thrilling content which will be available in Ethiopia from June 2020 with beloved series such as: The Promise (ቃልኪዳን), Lies of the Heart (ልባዊ ውሸት), Married Again (ፍቅር እንደገና), Ring of Fire (የእሳት ቀለበት) and much more to feature on the channel.

With an offering of 8 channels across Africa, Zee brings the best of Bollywood entertainment to African shores that the industry has to offer.

About the author

Byron Adonis Mutingwende