Zimbabwe moves to set footprint at the World’s Largest Travel Trade Fair


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Zimbabwean tourism authorities are reviving efforts to strengthen tourism traffic from the German market as the nation participates at the 2019 international tourism bourse in Berlin  Germany which officially kicked off this  morning and runs until 10 March.

Buoyed by the strong sentiment from the international market confirmed through endorsements by renowned international travel guides and media houses, which voted the destination, among the top three must visit places in 2019. Officials are confident of making a strong statement for the Zimbabwean tourism product and its offerings to grow arrival statistics.

The Zimbabwean delegation led by the Minister of Environment, Tourism and Hospitality Industry, honourable Priscah Mupfumira comprising a record 28 local tourism industry players, has made a huge statement of intent through the massive uptake of exhibition space at the  world’s  largest  travel  show  after securing 72 square metres  a  significant  improvement from last year’s  figure of 15 local exhibitors.

According to Minister Mupfumira, outbound tourism from Europe has generated almost half of the world’s international arrivals. She said the opportunity still remains for Zimbabwe to aggressively profile its tourism potential in this region, particularly in Germany which she stated “…. remains one of Zimbabwe’s key source markets ranked 3rd in overseas arrivals after the United States of America and the United Kingdom, contributing 37,304 arrivals last year”

The Minister added, “This is a clear indication of the significance of this market to Zimbabwe’s tourism economy hence the need for intensified investment in destination promotion.”

The international tourism bourse opens a window for business connections  and  networking for industry players  which  can  be  translated into  tangible  business  deals  within the  next two to three  years  according to the Tourism Business Council  of Zimbabwe Chief Executive Officer, Mr Paul Matamisa.

“ITB is a must attend show for the tourism industry by virtue of its magnitude, it is by and large the leading travel trade show in the world, so Zimbabwe stands to benefit immensely from networking with seasoned travel professionals to give them an appreciation of Zimbabwe’s tourism offering and include it in their packages.” he highlighted. 

Among the local exhibitors participating at the world travel show in Berlin is Cresta Hotels (Pvt) Ltd, Amalinda Safari Collection, Wild Horizons and African Sun Hotels. 

The ITB remains predominately the leading and a must attend global meeting platform attracting the participation of 187 countries, 1 000 Qualified top buyers, 10 000 exhibitors, 120 000 trade visitors, 26 000 convention visitors and more than 160 000 private and public visitors alike.