Motorists driving towards Harare’s city centre along Borrowdale Road are likely to be surprised to see just before the racecourse what appears to be boulders falling from a container on a billboard and a car beneath the billboard that appears to have collided with them.
This is Zimant’s latest innovative billboard advert intended to illustrate how unexpected accidents can occur, the implication being that it is wise to be insured against accidents.
“Whatever life delivers, Zimnat makes it better,” is the message displayed on the billboard. The message here is that whatever life throws at one, Zimnat can make the situation better.
The 3D advert which includes a realistic looking container and a real wrecked car at the foot of the billboard, makes the scene that is portrayed of a car colliding with falling boulders look realistic. This makes the advert dramatic and unique.
The launch of the company’s latest billboard campaign comes exactly a year after the group made headlines with its 2018 billboard campaign, which included a real car apparently embedded in a wall in the city centre. Last year’s billboard campaign won the group an award for the Best Outdoor Advert of the Year at the Marketer’s Association of Zimbabwe Exceptional Marketing Awards.
The rest of the group’s billboards throughout the country have been revamped to communicate the new theme of how Zimnat makes life better for its customers. The messaging on the billboards covers all Zimnat’s business units, which include general insurance, life insurance, asset management and micro finance.
Zimnat is associated with Sanlam, the largest non-banking financial institution on the continent. The company offers businesses and individuals a variety of products including motor insurance, home insurance, life assurance, travel insurance, funeral cover, health and accident insurance, pension schemes, unit trusts and private wealth management.