Business Development Tourism Trade

ZTA graces Commonwealth Business Forum

Commonwealth Business Forum

The Zimbabwe Tourism Authority (ZTA) was part of the Zimbabwe delegation that attended the 2022 Edition of the Commonwealth Business Forum in Kigali, Rwanda held on 21 – 23 June 2022.

The Zimbabwe delegation was led by the Deputy Minister of Foreign Affairs, Honourable David Musabayana who was supported by his counter Deputy Minister of Environment, Climate, Tourism and Hospitality Industry, Honourable Barbra Rwodzi. The delegation included Zimtrade, Zimbabwe Electricity Supply Authority (ZESA), University of Zimbabwe, Forestry Commission and Zimbabwe Investment and Development Agency.

The Forum was officially opened by President Paul Kagame of Rwanda on 21 June 2022 with closing remarks from the Right Honourable Prime Minister Boris Johnson of the United Kingdom.

ZTA Chief Executive, Ms Winnie Muchanyuka, who led team ZTA said the Forum provided a perfect platform to engage, network and connect with the potential investing international community.

“International exhibitions and business forums serve more than just to showcase our unique products and services, but offer networking opportunities with potential investors, top-level industry professionals and tourism leaders to source new markets and develop new tourism markets,” she said.

ZTA also actively participated in the Commonwealth Heads of Government Meeting (CHOGM) Street Exhibition which was running concurrently with the Forum together with the Zimbabwe Embassy and other agencies. The exhibition took place at the Commission square where ZTA has an opportunity to showcase Zimbabwe tourism products to the delegates and the general public.

The Business Forum brought together over 1000 participants, including Government and business leaders, innovators across several sectors and global thought leaders.

The Business Forum was hosted by the Government of Rwanda in partnership with the Commonwealth Enterprise and Investment Council (CWEIC) on the sidelines of the CHOGM.

Delegates at the forum seek to address the CHOGM theme ‘Delivering a Common Future: Connecting, Innovating, Transforming’, with a focus on “A Global Reset”, dealing with the impact of the pandemic and the Commonwealth’s role in rebuilding and reinvigorating the global economy.

About the author

Byron Adonis Mutingwende